Citroen India: A leading French car manufacturer has roped in our cricketer as its brand ambassador. This has been officially announced by French car company 'Citroen' India. Citroën India is hoping that his image will also help them in the auto mobile sector. He is none other than Mahendra Singh Dhoni who won the World Cup for India.
For the former captain, the auto mobile sector is a passion. After cricket, he loves cars and bikes the most. Anna Dhoni has a passion for vintage bikes and vintage cars. His garage in Ranchi has a variety of motorcycles as well as cars. Recently, Citroen believed that the branding will come together with Dhoni.
Citroen has released a new coupe SUV named 'Basalt' in the Indian market. Efforts are being made to expand it. As part of this, she made an agreement with Dhoni. Dhoni will be seen in Citroen's new brand campaigns. Citroën India Director Shishir Mishra said, 'We are happy to welcome Mahendra Singh Dhoni into the Citroen family.
He strongly believes that Dhoni's interest in the automobile sector will come together to expand their cars. Also, our company's association with one of the best cricketers in the country, Dhoni, will help to instill more confidence in the customers in the Indian market,” he said. Dhoni's mass craze is perfect for our brand, he said. Together with Dhoni, Citroen will provide good services to customers along with a stable market in India.
French company Citroen is currently selling 4 models in the Indian market. In this Citroen C-3, EC-3, C-3 Aircross, C-5 Aircross. Recently the company has increased the prices of this brand of cars. All models at Rs. It has been announced that it will be increased from Rs 4 thousand to Rs 17 thousand. Parent company Stelantis said the price increase is due to rising in-foot cost and maintenance costs.
The Citroen Basalt C3 carries over features from the C3 Aircross. This SUV coupe is ready to make a mark unlike the C-series cars. It has been designed keeping in mind emerging markets like India as well as South America. The company aims to provide good vehicles at low prices.
The Basald will be powered by a 1.2-litre 3-cylinder turbocharged engine. A maximum power of 108 bhp at 5,500 rpm produces a maximum torque of 205 nm at 1,750-2,500 rpm mated to a 6-speed torque converter automatic transmission. It can generate 190 nm of torque at 1,750 rpm in a 6 speed manual gear box.
This SUV is likely to be launched in the country in the second half of 2024. Dhoni said that he is happy to sign an agreement with Citroen. I hope Indians will like this car designed with world class engineering skills. Citroën says it is committed to electric mobility and the sustainable car market.
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