YS Jagan : : Exactly, in 2008, Sakshi magazine was born saying the colorful pages.. the rainbow is in your hand. The magazine was given for two rupees.. It published colorful pages. Moreover, it demanded to give competitive magazines at the same price. At that time Sakshi was the voice of Congress party. Times have changed.. After Rajasekhar Reddy's demise.. Sakshi also changed her voice. Opposition to Congress started to be heard.
After coming to power in 2019, Sakshi magazine lost its presence in AP. The day is seen in blue, white and green colors with government announcements. Jaganmohan Reddy's announcement regarding every scheme was witnessed. Somehow Sakshi is Jagan's own magazine. For five years Sakshi received hundreds of crores of government money in the form of advertisements. At that time, every office in AP used to have Sakshi magazines. Volunteers also used to buy Sakshi magazine following government orders. As a result, there were reports that the circulation of Sakshi magazine had increased at that time. But when he went to the court today on the same matter, then the court ruled in favor of the witness. In the meantime, the bad time started for Sakshi magazine as the power was lost.
It started to fall
Sakshi circulation, which was poor today when Jagan was in power, has now started falling. Now as there is no possibility of government advertisements in AP anyway, private ads are directed to Sakshi. Private ads come only if there is circulation. In this order Sakshi is doing various exercises to increase her circulation. There are reports that the magazine is being distributed free of cost to the people in the name of complimentary copies. In this program, the annual subscription is only 1250 rupees. Earlier a cooker or housewares were given free along with annual subscription. Half of the annual subscription was spent on that amount.. the other half was received as paper expenses..
Circulation is only 4 lakhs
At present, it seems that the circulation of Sakshi in AP is 4 lakhs.. It seems that the circulation of Sakshi is falling gradually after the Jagan government lost power. The management of Sakshi has unveiled a new plan to increase this falling circulation. In the past, it seems that the field was prepared to sell the magazine for two rupees per sample. However, it remains to be seen how much the management of Sakshi will bear this cost in the face of the burden of managing the magazine. The owner, who previously sold the Sakshi magazine for two rupees, demanded that the other owners should also sell the paper at that price. After that, putting aside that demand, she also started selling for six rupees. But now after the power is gone, two rupees pallavi has been received again.
