Zomato: “Ascribe caste to food? Do you associate religion? Shall we rub the ancient philosophies on our scalps again? Where is the method? Where is the matter? What is the need to bring it up now?” Meanwhile, when Zomato brought the Pure Veg Plate to the screen, similar comments were heard from a section. Zomato, which has turned food into a commodity.. did not expect that such a controversy would arise due to the Veg Plate policy.. Before long, rival companies like Swiggy and Uber clashed.
Zomato has announced that it will supply only vegetarian food as part of its Veg Plate policy. Special green color uniforms are also provided for food delivery boys. This sparked a controversy, prompting Zomato to take corrective measures. It has been clarified that apart from the green color uniform, everyone will have only red color clothing.. Zomato CEO Deepinder Goyal explained what kind of exercise they did before starting the Veg Plate. He shared these details with a news agency. ” We conducted a survey before the launch of Pure Veg Flight. What do you expect from Zomato? What facilities should we provide you to place more orders? Most of the customers suggested that they do something for vegetarians. After a long exercise on this, Zomato has launched Pure Veg Plate services. But it caused controversy. A section of people started looking at the Pure Veg Pleat method under a magnifying glass. They started merging Zomato. They started criticizing Zomato as “who is responsible for classifying food like this”.
In the face of intensifying criticism, Zomato has taken corrective measures. Such an idea did not occur. Zomato CEO Deepinder Goyal said that the real thing was understood only after the controversy arose on social media. In the wake of the Pure Veg plate controversy, the top executives of Zomato spoke on a Zoom call for 20 hours. Many kinds of discussions were held. Those 20 hours were visible to Zomato executives.. then they took a decision so it was enough.. otherwise what will happen to Zomato? In the end it was decided to remove the green color uniform. It was announced that the red uniform will continue. But he clarified that there is no intention behind this, there is no political or religious pressure from anyone. It has been revealed that this decision has been taken keeping in mind the survival of their company.
