BJP ads : “Three in front of the graveyard.. Shame on politicians.. not there” a dialogue in a Telugu movie released at that time was very popular. It fits perfectly with the current political situation. Morals are told, rules are explained, rules are followed. But nobody cares when it comes to the actual situation. Everything is Babhrajamanam Bhajagovindam. Currently, in the context of the election climate in the country, political parties are campaigning in a competitive manner. One party is throwing dirt on another party. As if this is not enough, they are spreading propaganda on social media.
Currently, in the context of the increased use of smart phones, digital media is more popular than mainstream media. Google is the monopoly in digital media. In this background, the political parties celebrated the election and paid heavily for that company in the form of ads. Bharatiya Janata Party has a major stake in it. The party which has been in power for the last ten years is hoping to win the current election and achieve a hat trick. As a part of this, no opportunity is missed. It is already heavily advertising in the media. The same trend continues in digital media. According to reports, 101 crores were spent on Google and YouTube alone. In the last ten years, BJP has been campaigning by prominently mentioning the schemes undertaken by the Bharatiya Janata Party under the leadership of Narendra Modi, the achievements, the new laws brought and the repealed laws. After Bharatiya Janata Party, Congress Party, DMK and AIPAC which are in power in Tamil Nadu have spent on the same level. The expenditure incurred by these three is equal to the expenditure incurred by the BJP. BJP's share in Google ads published between May 31, 2018 and April 25, 2024 is 26%. It seems that Congress has spent 45 crores, DMK 42 crores and i-pack 24 crores for these ads.
At that time, Bharat Rashtra Samithi also spent heavily in the assembly elections held in Telangana state. Although the details of how much has been spent have not come out, there have been reports that it has also paid around 45 to 50 crores to Google in the form of ads. It is reported that the Congress party has also spent around 30 to 35 crores. It seems that the Bharatiya Janata Party has also spent up to 40 crores. Generally, during elections, Google company is attacking heavily in the form of ads. But there are allegations that the company is showing a cold eye when it comes to the money paid to the sites. Some media companies even went to court against Google at that time. The court heard the arguments of both sides and fined Google heavily.
